Trusted Experts in Venue Development & Strategy

Our leadership team brings decades of experience in sports, recreation, entertainment, and public-private partnerships—ensuring every project is backed by data, strategy, and industry expertise.

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George Lantz

Project Manager

As a Project Manager at Victus Advisors, George supports feasibility studies and market analyses for sports, entertainment and community venues across the country. His work spans data modeling, economic impact assessments and strategic planning for public- and private-sector clients. 

George joined Victus in 2023 following his time at Goldman Sachs, where he gained experience in financial analysis and client services. He was promoted to Project Manager in 2025 after consistently leading client engagements and demonstrating the project ownership and analytical rigor the role demands.

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Get to Know George

Quick Facts 

Hometown: Manchester, MA 

Residence: Salt Lake City, UT 

Education: B.A., Connecticut College 

Favorite Teams: Boston Celtics, Boston Red Sox, Boston Bruins, New England Patriots, Liverpool, UConn 

Favorite Athlete: Mohamad Salah 

Favorite Venue: Fenway Park  

Off the Clock 

Three figures from history you'd have dinner with? 

Bob Dylan, Bill Russell, Cleopatra VII 

Blank check for a week-long road trip anywhere, what's the route? 

All throughout New Zealand 

Most underrated travel destination more people should know about? 

Elewana Elsa's Kopje in Meru, Kenya 

Meet the Team

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Brian Connolly
Founder & CEO

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Walter Franco
Principal & Research Director

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Eric Habermas
Chief Marketing Officer & President, Victus Marketing

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George Lantz
Senior Analyst

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Nate Christensen
Analyst

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Easton Rex
Market & Financial Analyst

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