Feasibility consultants with expertise, analytical skill & passion.

Victus Advisors staff and strategic partners provide a combination of consulting expertise and practical experience that is unmatched in the sports and entertainment industry. Our MBA-led firm has a diverse set of analytical skills all backed with a passion for sports & entertainment.  


Brian Connolly

Founder & Managing Principal

Brian has over 15 years of experience providing market research, financial advisory, and other strategic planning services to a wide variety of venues, events, franchises, athletic departments, municipal governments and Fortune 500 companies.


Prior to founding Victus, Brian was a senior consultant with another consulting firm, specializing in market, financial, and economic analysis for sports facilities and public assembly venues. He also worked in a business strategy role for both the NFL’s Arizona Cardinals and NBA’s Orlando Magic, and served as Finance Director for a market research firm based in Boston servicing Fortune 500 financial companies.


Brian is a native of the Washington D.C area and now resides in the beautiful mountain town of Park City, Utah, with his wife and three daughters. He enjoys skiing, hiking, biking, and tasting new whiskey blends from High West Distillery.


Walter Franco

Project Manager

Walter specializes in market research, strategic analysis, and other planning and operational consulting services on behalf of our clients. Walter is bi-lingual, and his professional experience includes projects with English-speaking groups such as MLS, Soccer United Marketing, Real Salt Lake, and University of Utah Athletics, as well as Spanish-language projects for Mexican professional soccer clubs such as Liga MX's Club Tijuana Xoloitzcuintles de Caliente and Toluca F.C. and the city of Rosarito, Mexico. 


Prior to joining Victus Advisors, Walter worked in corporate development for the ECHL Utah Grizzlies and the Maverick Center, a 10,000-seat hockey arena located in the suburbs of Salt Lake City. He also provided consulting services to international soccer clubs, including assisting with U.S. licensing deals and brokering friendlies in the U.S. with Major League Soccer (MLS) opponents. 


He is a native of San Diego, California, and currently lives in Sandy, Utah, with his wife and three daughters. 


Zac Ipson

Senior Analyst

Zac specializes in market research, financial analysis, economic impact, sponsorship valuation and other strategic analysis projects on behalf of our clients. Zac's professional experience includes projects and roles with real estate developers and builders, NBA teams (including the Golden State Warriors and Philadelphia 76ers), MLB teams, MLS clubs, and other various sports properties.


Prior to joining Victus Advisors, Zac worked as a financial analyst at Zions Bank, a large regional bank headquartered in Salt Lake City, in their commercial real estate banking division. He also spent time at the sports agency Wasserman working with sports teams and leagues doing sponsorship measurement and valuation, market research, and other analysis.


Zac is originally from Las Vegas, Nevada, and currently lives in Draper, Utah, with his wife and dog.


Jeff Goldscher


Jeff is a leading expert in sports marketing strategy and brand planning, with more than 20 years of experience in developing and executing strategic plans for sports marketing, tourism marketing, retail advertising, direct marketing, digital marketing,and brand management. Jeff has extensive experience developing comprehensive marketing strategies that deliver upon clients’ organizational goals and objectives, across a wide range of franchises, athletic departments, businesses, non-profits, and municipal entities.

Prior to joining Victus Advisors, Jeff founded two different full-service marketing agencies. As a partner and co-founder at Aquarius Sports & Entertainment, which was twice named to Inc. Magazine’s“Inc. 5000” annual list of the fastest growing firms in the nation, primary responsibilities included developing and managing the company’s creative, digital, and promotional platforms for sports sponsorship clients such as AAA, Target Corporation, MedStar Health, and the Pro Football Hall of Fame.

Jeff lives in the Washington DC area with his wife and kids.

“We truly appreciate the work Victus Advisors completed for us as part of a year-long market research project. Their professionalism and responsiveness throughout the process made the undertaking run smoothly, and we couldn’t have been more pleased with the in-depth, thorough analysis they presented to us upon the project’s conclusion.”