Feasibility consultants with expertise, analytical skill & passion.

Victus' senior leadership team provides a combination of consulting expertise and practical experience that is unmatched in the sports and entertainment industry. Our MBA-led firm has a diverse set of analytical skills all backed with a passion for sports, recreation & entertainment.  


Brian Connolly, MBA

Founder & Managing Principal

Brian has 20 years of experience providing market research, financial advisory, and other strategic planning services to a wide variety of venues, events, franchises, athletic departments, municipal governments and Fortune 500 companies.


Prior to founding Victus, Brian was a senior venue consultant specializing in market, financial, and economic analysis for sports/recreation facilities and public assembly venues. He also worked in a business strategy role for both the NFL’s Arizona Cardinals and NBA’s Orlando Magic, served as Finance Director for a market research firm servicing Fortune 500 financial companies, and worked as a municipal bond analyst for a regional investment bank in the northeast.


Brian is a native of the Washington D.C area and now resides in the beautiful mountain town of Park City, Utah, with his wife and three daughters. He enjoys skiing, hiking, biking, and tasting new whiskey blends from High West Distillery.


Walter Franco, MBA
Director of Research & Analysis

Walter specializes in market research, strategic analysis, and other planning and operational consulting services on behalf of our clients. Walter is bi-lingual, and his professional experience includes projects with English-speaking groups such as MLS, Soccer United Marketing, Real Salt Lake, and University of Utah Athletics, as well as Spanish-language projects for Mexican professional soccer clubs such as Liga MX's Club Tijuana Xoloitzcuintles de Caliente and Toluca F.C. and the city of Rosarito, Mexico. 


Prior to joining Victus Advisors in 2015, Walter worked in corporate development for the ECHL Utah Grizzlies and the Maverick Center, a 10,000-seat hockey arena located in the suburbs of Salt Lake City. He also provided consulting services to international soccer clubs, including assisting with U.S. licensing deals and brokering friendlies in the U.S. with Major League Soccer (MLS) opponents. 


He is a native of San Diego, California, and currently lives in Sandy, Utah, with his wife and three daughters. 

“We truly appreciate the work Victus Advisors completed for us as part of a year-long market research project. Their professionalism and responsiveness throughout the process made the undertaking run smoothly, and we couldn’t have been more pleased with the in-depth, thorough analysis they presented to us upon the project’s conclusion.”