Trusted Experts in Venue Development & Strategy

Our leadership team brings decades of experience in sports, recreation, entertainment, and public-private partnerships—ensuring every project is backed by data, strategy, and industry expertise.

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Easton Rex

Market & Financial Analyst 

Easton supports the firm’s market research and financial analysis work, contributing to demand studies, feasibility analyses and economic impact assessments for clients across the sports and entertainment industry. 

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Get to Know Easton

Quick Facts 

Hometown: Salt Lake City, UT 

Residence: Draper, UT 

Education: B.S., Finance, University of Utah 

Favorite Teams: Los Angeles Dodgers, Utah Utes 

Favorite Athlete: Clayton Kershaw 

Favorite Venue: Rose Bowl 

Off the Clock 

Front-row tickets to any event in history? 

1988 World Series, Game 1 

Favorite vibe of any city you've never lived in? 

Nashville. Love the country music, and everything feels new, clean and safe. 

Blank check for a week-long road trip anywhere, what's the route? 

Paris to Rome, through the Swiss Alps and northern Italy.   

Meet the Team

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Brian Connolly
Founder & CEO

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Walter Franco
Principal & Research Director

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Eric Habermas
Chief Marketing Officer & President, Victus Marketing

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George Lantz
Senior Analyst

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Nate Christensen
Analyst

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Easton Rex
Market & Financial Analyst

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