Trusted Experts in Venue Development & Strategy
Our leadership team brings decades of experience in sports, recreation, entertainment, and public-private partnerships—ensuring every project is backed by data, strategy, and industry expertise.
Eric Habermas
CMO, Victus Advisors
President, Victus Marketing
At Victus Advisors, Eric leads marketing strategy and brand development, driving efforts to position the firm as a recognized leader in feasibility studies and consulting services.
As President of Victus Marketing, Eric leads the agency’s fractional marketing services, providing high-quality creative solutions and data-driven campaigns tailored to the unique goals of clients in sports, entertainment and recreation, as well as small and medium-sized businesses. His ability to deliver impactful results stems from years of experience at the intersection of analytics, client success and digital strategy.
Eric previously served as CMO of the Better Business Bureau and has held senior roles working with Fortune 500 companies, automotive brands and nonprofit organizations.
Get to Know Eric
Quick Facts
Hometown: Dearborn, MI
Residence: Clarkston, MI
Education: B.A., Michigan Tech University; M.B.A., W. P. Carey School of Business, Arizona State University
Favorite Teams: Detroit Tigers, Lions, Red Wings and Pistons
Favorite Athlete: Connor McDavid
Favorite Venue: Yost Ice Arena
Off the Clock
Hidden gem in your city you always take out-of-town guests to?
Vinsetta Garage
Favorite vibe of any city you've never lived in?
Munich, Germany
Most underrated travel destination more people should know about?
Empire, Michigan
Meet the Team
Brian Connolly
Founder & CEO
Walter Franco
Principal & Research Director
Eric Habermas
Chief Marketing Officer & President, Victus Marketing
George Lantz
Senior Analyst
Nate Christensen
Analyst
Easton Rex
Market & Financial Analyst