Virginia Beach Named Top Sports Tourism Destination in 2025 Reader's Choice Awards
Virginia Beach continues to set the standard for excellence in sports tourism, recently securing the top spot in the 2025 Reader's Choice Awards. Victus Advisors celebrates this milestone with our long-term client.
How Performing Arts Centers Anchor Community Revitalization
When neighborhoods seek to breathe new life into their communities, performing arts centers often emerge as an underutilized but transformative solution. These venues are far more than spaces for entertainment. They create economic ripple effects, foster local pride, and enhance overall quality of life.
Ice Rink Complex Could Boost Norfolk's Tourism Scene
From the outside, a new stadium, event center, sports complex or theater can look like a single sweeping decision. The same is true for the layout, scope and programmatic decisions that follow. At Victus Advisors, our role is to guide that process, ensuring clarity, real-world viability, and alignment across diverse stakeholders.
The Economics of Live Music: Trends Affecting Venue Success in 2024
The live music industry has undergone significant shifts in recent years, driven by changing economic dynamics and evolving audience preferences. For music venues, staying profitable in 2024 requires a keen understanding of rising talent costs, ticket pricing strategies, and industry consolidation.
Promoter Insights: What Makes a Venue 'Concert-Ready'?
For any concert venue, being 'concert-ready' is more than just having a stage and seating. It's about meeting the specific operational, infrastructural, and economic needs of concert promoters to attract high-profile touring acts.
Futsal (Not a Typo!) and Pickleball Capture the Minds of Planners, Developers, and Enthusiasts Nationwide
It looks like a typo at first. F-U-T-S-A-L. Futsal. But alongside pickleball, futsal is capturing the attention of parks departments, sports planners, and venue developers across the country due to low cost barriers and high space efficiency.
The Evolving Landscape of Public-Private Partnerships in Venue Development
The adage 'what's old is new again' perfectly captures the cyclical nature of trends. In sports and entertainment venue development, public-private partnerships (P3s) are evolving rapidly to combat soaring post-COVID construction costs.
Decoding Economic Impact Studies: Vital Tools for Venue Development
An economic impact study is one of the most widely misunderstood tools in venue development. Many see it as a complex enigma, yet it's an indispensable part of the planning process for municipal and private venues.
Navigating the New Landscape of College Athletics: Challenges and Opportunities
The rapid shifts in college athletics, from conference realignment to NIL and transfer portals, present massive hurdles and unique opportunities for universities looking to optimize their sports facilities and revenue models.
Celebrating the Rise of Women's Sports: A Victus Advisors Perspective
The unprecedented growth of women's sports is reshaping the sports tourism, media, and venue development landscapes. From sold-out arenas to historic viewership records, Victus Advisors analyzes what this momentum means for future facility infrastructure.
Victus Principal Walter Franco Weighs in on Utah's NHL Prospects in Salt Lake Tribune Interview
Victus Advisors Principal Walter Franco spoke with the Salt Lake Tribune to provide market analytics on Utah's emerging NHL prospects, arena positioning, and regional economic readiness.
Behind the Scenes: How Victus Approaches Complex Venue Projects
From the outside, a new stadium, event center, sports complex or theater can look like a single sweeping decision. The same is true for the layout, scope and programmatic decisions that follow. At Victus Advisors, our role is to guide that process, ensuring clarity, real-world viability, and alignment across diverse stakeholders.
Victus Advisors' Walter Franco on NFL's Strategy with Bad Bunny Headlining Super Bowl LX
The NFL has named Puerto Rican superstar Bad Bunny as the headliner for the Super Bowl LX halftime show. Victus Advisors Principal Walter Franco shares insights into the NFL's strategic sports entertainment and international marketing play.

