Navigating the New Landscape of College Athletics: Challenges and Opportunities

The death of the Pac-12 hit me hard. As an alum of the W. P. Carey School of Business at Arizona State University, it is wild to think about our sports history being rewritten so rapidly. Shifting landscapes from conference realignment, NIL rules, and transfer portals are forcing athletic departments across the country to radically rethink infrastructure viability.

Facility Optimization and Strategic Planning

With these massive shifts, universities must re-evaluate their athletic infrastructure. Optimizing arenas for revenue generation, premium fan experiences, and multi-use community events is no longer optional—it is a baseline requirement to remain competitive.