Assessing Amphitheater Potential in Suburban Salt Lake City
Victus Advisors partnered with the Bastian Family Foundation to evaluate market demand, financial sustainability and economic impact of a new amphitheater at Utah State University's Bastian Agricultural Center.
Client
Bastian Family Foundation
Sector
Performing Arts, Public Sector
Project
Market, Financial and Economic Feasibility Study for a New Amphitheater
Year
2024
Client Challenge
The Bastian Family Foundation was seeking an objective assessment to determine whether a new amphitheater at the USU Bastian Agricultural Center could meet local community programming needs and attract large-scale touring concerts, while remaining financially viable and economically impactful for the South Jordan area.
Approach
Victus Advisors conducted a two-phase feasibility study. The market analysis included demographic and socioeconomic research, benchmarking against comparable venues, stakeholder and promoter interviews and analysis of local concert demand. The financial and economic phase developed operating models for multiple scenarios, compared potential revenue streams and estimated economic and fiscal impacts for South Jordan and Salt Lake County.
Benefits to Client
The Bastian Family Foundation received a roadmap outlining viable amphitheater models — ranging from a flexible 2,000-seat community venue to a commercially operated 5,000-to-8,000-seat concert amphitheater. The study quantified capital funding potential, revenue streams and net local spending, equipping stakeholders to plan for sustainable operations and measurable economic returns across one of suburban Salt Lake City's fastest-growing areas.