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Pricing Cryptocurrency's First Big MLS Sponsorship

Victus Advisors supported XBTO in valuing and negotiating a jersey front partnership with Inter Miami FC.

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Client
XBTO

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Sector
Brands, Pro Sports

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Project
Jersey Front Naming Rights Valuation & Negotiation Support for Inter Miami FC

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Year
2021

Client Challenge

XBTO was working to become one of the first cryptocurrency companies to sponsor a professional soccer team in the United States. The company needed sponsorship valuation expertise and negotiation support to ensure a partnership with Inter Miami FC aligned with both its financial objectives and broader brand goals at a moment when the cryptocurrency category was still defining its place in sports sponsorship.

Approach

Victus Advisors conducted a valuation analysis grounded in sponsorship benchmarks, industry trends and the cryptocurrency category's unique positioning in the sports sponsorship landscape. The team also provided strategic support throughout negotiations to secure favorable terms while maximizing XBTO's brand exposure on the Inter Miami FC jersey.

Benefits to Client

The engagement equipped XBTO to establish a defensible valuation for its sponsorship and negotiate terms effectively, positioning the company among the early movers in cryptocurrency sports sponsorship. The resulting deal with Inter Miami FC represents a meaningful entry point for cryptocurrency in U.S. professional soccer and produced significant brand exposure and category positioning for XBTO.