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Building the Investor Case for MLB to Portland

Victus Advisors provided strategic business planning to support the Portland Diamond Project's pursuit of a Major League Baseball franchise.

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Client
Portland Diamond Project

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Sector
Pro Sports

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Project
Strategic Business Planning for the Portland Diamond Project to Bring MLB to Portland

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Year
2021

Client Challenge

The Portland Diamond Project, led by former Nike executives and baseball figures, was working to bring Major League Baseball to Portland through expansion or relocation. The group needed strategic business planning to establish a compelling case to MLB ownership, position the city as a viable franchise destination and engage potential investors and community partners.

Approach

Victus Advisors led strategic business planning for the project, refining the "MLB to PDX" messaging, analyzing market data and projecting financial outcomes. The work culminated in an investor presentation articulating the project's viability and potential economic impact to stakeholders and prospective investors.

Benefits to Client

The engagement gave the Portland Diamond Project strategic clarity and a sharper narrative to carry into investor conversations and community outreach. The planning work positioned Portland as a credible MLB destination and equipped the project's leadership to advance discussions with potential ownership partners, civic stakeholders and league officials.