The Data Behind Sports and Entertainment's Most Important Decisions

Victus Advisors provides the independent research, financial analysis and strategic counsel that sports and entertainment leaders rely on when the stakes are highest.

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For more than a decade, the sports and entertainment industry's most important venue and partnership decisions have started with Victus.

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Victus Feasibility

Is your project viable? We'll tell you.

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Victus Impact

Quantify what your project means for the community — and the public coffers.

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Victus Valuations

Know what your deal is worth before you negotiate.

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Victus Insights

Understand your fans. Protect your revenue.

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Victus Strategy

Strategic counsel for decisions too big to get wrong.

Sectors

Our clients include teams, cities, colleges, developers, arts organizations and the brands that partner with all of them.

  • From founding partner valuations to fan research and economic impact analysis, we work with professional teams and ownership groups across every major North American league and their minor league affiliates.

  • We support athletic departments and conference offices on the decisions that matter most—facility feasibility, naming rights valuations, brand research and the financial analysis that makes the case to university administration.

  • We help destinations build the data-driven case for sports facility investment, from market demand studies and economic impact projections to the analysis that convinces boards, councils and hotel communities to commit.

  • Cities, counties and public agencies rely on Victus for the independent research and financial analysis behind their most consequential venue and infrastructure decisions—the kind that has to hold up under public scrutiny.

  • We bring the same rigor we apply to sports facilities to performing arts centers and cultural venues, including feasibility studies, economic impact analysis and the sponsorship valuations that support naming rights and partnership decisions.

  • We provide independent sponsorship and naming rights valuations for brands entering or expanding their sports partnership portfolios—giving marketing and partnership leaders the data they need to negotiate from a position of strength.

  • We support developers, land owners and investment groups exploring sports and entertainment-anchored real estate projects, from market demand analysis and financial modeling to lease structure benchmarking and investor presentation support.

Featured Work

A few recent examples of what the work looks like in practice.

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Measuring the Impact of a New Kansas City Royals Ballpark

A 30-year economic and fiscal impact analysis for a proposed $1.9 billion downtown stadium.

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A Decade of Sports Tourism in Virginia Beach

A sustained research partnership behind the venues, operators and investments driving a coastal city's sports tourism growth.

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Prisma Health's Expanded Play at Clemson

An asset-level valuation of a two-year multi-sport collegiate sponsorship.

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Victus Advisors is a sports and entertainment consulting firm based in Park City, Utah.

Since 2012, Brian Connolly and Walter Franco have advised cities, teams, colleges, developers and brands on the research and analysis behind their most important venue and partnership decisions. The work is independent, the methodology is proprietary, and the findings hold up.

Let’s Connect!

Send us your project details to get started today

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The Victus team came to Virginia Beach and engaged our community. We were so confident in Victus’ work, after completing the initial feasibility study, we contracted Victus to complete two additional studies. The $68 million Virginia Beach Sports Center opened in October 2020 and has added more than 50,000 hotel nights a year to our sports tourism portfolio, and now we’re working with Victus again to identify the next slam dunk sports venue for the Virginia Beach community.

Nancy Helman
Director, Virginia Beach CVB