A Community-Driven Funding Plan for Billings Recreation

Victus Advisors and Gemini delivered sponsorship and naming rights strategies for a proposed multi-generational indoor recreation center in Montana.

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Client
Army West Point Athletics

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Sector
College Athletics

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Project
Market Demand & Financial Feasibility Study for Premium Seating at Michie Stadium

Year
2017

Client Challenge

The Billings Chamber of Commerce was working to secure corporate and community partnerships to fund development of a proposed multi-generational indoor recreation center. To advance the project, the Chamber needed a detailed valuation of sponsorship opportunities, creative packaging of naming rights and recommendations to optimize community and corporate support.

Approach

Victus Advisors partnered with Gemini to:

Conduct a market review of sponsorship and naming rights practices at comparable facilities
Identify a comprehensive inventory of sponsorship assets, including facility naming rights, signage and digital branding opportunities
Provide detailed valuations for assets, considering both tangible benefits and long-term community goodwill
Develop customized sponsorship packages tailored to the Billings market
Create a prospect list for outreach, focused on local and regional businesses

Benefits to Client

The engagement equipped the Billings Chamber of Commerce with a sponsorship strategy grounded in asset-level valuations and pricing recommendations. The work positioned the project to generate meaningful sponsorship revenue, strengthening the overall funding plan and providing a clear path to engage community and corporate partners in support of the center's development.