Modernizing the Gameday Experience at Michie Stadium

Victus Advisors conducts a market demand study to modernize Army West Point's premium seating options and maximize revenue potential.

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Client
Army West Point Athletics

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Sector
College Athletics

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Project
Market Demand & Financial Feasibility Study for Premium Seating at Michie Stadium

Year
2017

Client Challenge

Michie Stadium, a historic venue and home to Army West Point football since 1924, sought a modernization of its premium seating offerings. With limited suite inventory and aging amenities, Army Athletics needed a strategy to enhance the gameday experience while maximizing revenue potential.

Approach

Victus Advisors conducted a comprehensive market demand study, engaging Army Athletics donors, fans and stakeholders through surveys and interviews. We analyzed preferences for luxury seating products, including suites, loge boxes and club seating, while benchmarking trends from peer institutions to inform design recommendations.

Benefits to Client

Our study produced insights into donor and fan demand for premium seating options, enabling Army West Point Athletics to strategically modernize Michie Stadium. These findings laid the groundwork for enhanced fan experiences, increased revenue generation and strengthened alumni and community engagement.